Snapchat Marketing for Businesses: Strategies, Ads & Growth Guide [2025]
Snapchat is no longer just a platform for fun filters and disappearing messages—it's a powerful marketing channel for businesses targeting Gen Z and millennials.
With over 750 million monthly users, it's the perfect place to build brand loyalty and drive real conversions.
Why Should Businesses Use Snapchat?
📊 Audience Insights
- 65% of Snapchat users are under 34
- 75% of Gen Z and millennials use Snapchat daily
💡 Engagement Advantage
- Users spend over 30 minutes per day on Snapchat
- Stories and Spotlight help maximize visibility
📲 Real-Time Marketing
Snapchat helps brands connect authentically using behind-the-scenes content, event coverage, and fast promotional Snaps.
How to Set Up a Snapchat Business Account
- Go to Snapchat Business Manager
- Log in or create an account
- Set up your business profile
- Add website, logo, and bio
- Link Shopify or add Snapchat Pixel
💡 Pro Tip: Always verify your domain and install the Snapchat Pixel for conversion tracking.
Snapchat Ad Types (And When to Use Them)
| Ad Type | Best For | Example Use Case |
|---|---|---|
| Snap Ads | Brand awareness, quick promos | 10-second teaser for a product |
| Story Ads | Storytelling through multiple frames | Behind-the-scenes company tour |
| Collection Ads | Product showcases | Multiple product thumbnails with CTA |
| AR Lenses | Interactivity & brand engagement | Try-before-you-buy product filter |
| Filters | Event or location promos | Store opening or holiday campaign |
Influencer Marketing on Snapchat
Influencers are key to reaching younger audiences. Collaborate with creators that reflect your brand tone and values.
- Let influencers do account "takeovers" for 24 hours
- Track engagement and use custom promo codes
🎯 Example: A fashion brand used an AR lens with a Gen Z influencer and increased sales by 22% in one weekend.
Best Practices for Snapchat Marketing in 2025
- ✅ Post 3–5 Snaps per day
- ✅ Stay authentic with real-time content
- ✅ Use Spotlight with trending sounds
- ✅ Track metrics using Snap Insights
- ✅ A/B test creatives and CTAs
Mistakes to Avoid
- 🚫 Over-editing content
- 🚫 Ignoring analytics dashboard
- 🚫 Using same strategy as Instagram
Recommended Tools
- Canva Pro: Design Snap visuals (1080x1920)
- Snap Pixel: Track your conversions
- Bit.ly: Monitor link clicks
- Storyheap: Schedule Snap stories
Conclusion & CTA
Snapchat is one of the best platforms to engage with Gen Z and young millennials. With the right strategy, ads, and influencer partnerships, your business can thrive in 2025 and beyond.
✅ Want help launching your first Snapchat campaign?
📥 Download our free Snapchat Ad Templates or contact us for a strategy session.
📥 Download our free Snapchat Ad Templates or contact us for a strategy session.
